• Mystery Shopping

Mystery Shopping

Mystery Shopping & Audits to Measure Customer Experience, Retail Operations Compliance & Inventory.

Mystery shopping meaning at the helm of it is pretty simple. It’s the process of employing an auditor to visit target stores or customer touch points incognito, posing as a casual mystery shopper to gather key information about quality of goods and services. At Vision Research, our services enable you to objectively measure your customers’ experience at your retail stores, service locations and customer touch points. We assist you to measure compliance to policies. Our Stock Audit services help you measure and reconcile inventory with your records. All our audits are ably driven by our speciality in house technology, to ensure accuracy and reliability of data collection, and our highly experienced and trained secret shoppers and auditors who help find deep insights to help you improve your business.

Why Mystery Shopping?

  • Our programs lets you understand exactly what customer delight-driving behaviours look and sound like.
  • Retail audit services ensures retail network investments in fixtures, furnitures & signage, demo units and branded displays are properly maintained.
  • Stock audit services provides accurate and reliable stock and inventory measurement in the supply chain to ensure correct accounting, maintain freshness and quality and minimise shrinkage through loss or theft.
  • Align company-wide focus on improving the customers’ experiences, resulting in higher sales through an increased number of customer visits.
  • Discover if customers are receiving consistently superior customer service at every location and customer touchpoint.
  • Identify gaps in training.
  • Improve suggestive selling and provide customers the information they want, resulting in an increased number of items purchased per customer visit.
  •  Ensure compliance with legal requirements to maintain a positive brand image and avoid legal issues.
  •  And much, much more….

No matter what your objectives, we will partner with you to develop a program that will provide actionable results using state-of-the-art technologies and proven mystery shop methodologies.

The Vision Research Advantage:

  • Vast geographical coverage. We have a large database of shoppers, freelancers and auditors in all 9 provinces in South Africa – every remote location you want the audit to be in.
  • 100 percent completion rate. Many companies claim a completion rate of 100 percent, but at Vision Research, we never break our promises. Our promised completion rate is 100 percent — no exceptions, no excuses.
  • Detailed surveys. The structure of Vision Research’s mystery shopping report includes every minute metric required for a detailed experience analysis.
  • Extensive Training for mystery shopping do’s and don’ts. Prior to the visit to target locations, through a network of freelance mystery shoppers spanning every Socio-Economic Classification, and a team of full-time; highly-trained auditors, the right fits will be chosen and trained, tested and certified on specific program. Being one of the leading mystery shopper companies, Our shoppers will know exactly what to look and listen for, and we will ensure that all of your employees and locations are evaluated objectively, consistently and accurately.
  • Direct one-on-one management of shoppers. Many companies sub-contract the shop scheduling process and even the quality editing process to businesses that offer mystery shop support services. Vision Research never uses sub-contractors. Our dedicated staff of in-house schedulers and editors speak one-on-one with our shoppers every day; this ensures that the shoppers fully understand specific requirements and receive continual coaching and recognition to better produce actionable feedback for you.
We have a national network of shoppers, freelancers and auditors.

Contact Us

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Tel: 041 5818004

Mobile: 082 973 6808


223 Main Rd.


Port Elizabeth, 6070